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Hi, I'm Mac — founder of Avispa Design Studio, Showit web designer, and the person your website has been waiting for. I build strategic, story-driven websites for women who are done playing small and ready for a digital presence that actually reflects the level they're operating at. No templates. No fluff. Just intentional design that works.

She Started a Business. Then She Built One.

The Story Behind the Studio

I didn't take the traditional path. I started this business as a single mom who had just dropped out of college not because I had it all figured out, but because I needed to build something on my own terms. I had a son to take care of, a vision I couldn't shake, and a whole lot of determination to make it work.

What started as a survival move turned into something I genuinely love. I found that I had a gift for taking someone's brand — their story, their offers, their vision — and turning it into a website that finally said what they'd been trying to say all along.

And somewhere along the way, I realized that this work wasn't just about design. It was about giving women the kind of online presence that commands attention, builds trust, and opens doors. The kind of presence I wish I'd had when I was starting out. That's why Avispa exists. Not just to build pretty websites but to build tools that empower women to grow, show up, and be taken seriously online. Every project is personal to me, because I know firsthand what it means to build something from nothing and need it to work.

our values

Transparency

No gatekeeping, no hidden fees. From pricing to process, you'll always know what to expect — because clarity builds trust, and trust builds better work.

Accessibility

Great design and strategy shouldn't be reserved for big budgets or industry insiders. We create tools and experiences built for real-life business owners.

Story-Driven Design

Your brand isn't just a logo — it's a story. We design websites that reflect your voice, connect with your audience, and move people to take action.

Empathy Process

We get what it's like to build with limited time, energy, or support. That's why we design with real people in mind — not just personas or perfect-case scenarios.

Strategy First

Pretty without purpose? Not here. Every design decision is rooted in strategy — from the layout to the copy to the user journey. Your website should work with you.